Monthly Archives: March 2016

Weighing in on the Weight Loss Industry

weight-loss-collage

I saw a quote the other day that went like this, “You’re not rich until you have something that money can’t buy.” How do you take that? After pondering on that for a little while I came to the conclusion it must mean that even though money can buy a lot of possessions, fun, ease of living, and so on, sometimes the things you really want and even need just can’t be bought with cold hard cash.

If you think about it you can come up with a lot of things in your life where this statement holds true. For me the most important things that come immediately to mind are my health, family, and peace of mind. You certainly cannot buy that so I guess if I apply that statement to myself it means I’m rich even though my bank account says otherwise. Now I can’t think of anybody that I currently ‘hang’ with that is rich to where I could ask them what they thought about that quote but it would be interesting if I did.

Now wait just a moment! I just thought of someone I know who IS rich, Oprah. Everyone knows Oprah! (okay, I might be talking tongue in cheek here) but, whatever! Now if there is anyone who has the cold hard cash to buy ANYTHING that her heart desires, it would be Oprah right? Well, Yahoo ran an article this week about Oprah losing 26 pounds on Weight Watchers. Oprah. Losing weight. Again!

Now, don’t get me wrong. Her struggle is real AND public which makes it all the more hard and I don’t want to make light of it. But, no matter how large her bank account is, the one thing that seems to be out of her reach is maintaining a consistent healthy weight that she can be happy about. If you have or still do follow her you will know that she has lost weight many times using various means. And I guess you want to say, “You go girl” because she keeps on trying. And really you don't ever want to give up striving for something that is good for you.

One of my friends used to say, “Hey! When they invent the magic solution that works for weight loss you can bet that Oprah will tout it from the rooftops! (and then buy the company)”

But alas, no such miracle product is out there so can we all just take a moment to commiserate together that some genius out there by 2016 has not invented the one thing/one pill /one drink that would just melt the fat away while we sleep and keep it off FOREVER!

Have you ever wondered just how much money has been spent by people looking for that magic bullet that would miraculously help them shed those unwanted pounds? Well, according to Marketdata Enterprises, a research firm that tracks the industry showed that the U.S. weight loss market totaled $64 billion in 2014.

Now wouldn’t it be interesting if someone could find out the statistics on how many of those dollars spent were from first time users of a product or service compared to people who tried multiple products or were repeat users?

I’d say the weight loss industry has a good thing going as far as making money wouldn’t you say? That is not to say that for some, these products or services such as Weight Watchers, Nutrisystem, Jenny Craig, etc. haven't helped people lose weight. On the contrary, there are people who would swear by them. BUT, let’s be honest, if after stopping whatever program or product they used to lose the weight, if they went back to their old style of eating you can bet they put their weight back on and in some instances probably gained even more.

And should I even bring up the advertising that some of these companies use to hook (oh, I’m sorry, I meant) encourage people to try their products. The next time you see an advertisement for a product make sure you read the fine print that flashes for about two seconds on the bottom of the screen or pull out your magnifying glass to read it toward the bottom of an article. Now that’s where the real truth will be hiding.

So, I guess the point of this whole blog would be that no matter how much money you have to hire a personal trainer, private chef, or buy countless weight loss products you just can’t buy or hire weight loss. And even though you might not have a lot of money, when you yourself make the move to decide to get in shape and lose that extra weight you have been carrying around for too long and then maintain that healthy lifestyle you will find out that you are indeed rich because you attained something that no amount of money can buy.

If you are tired of buying products or services that promise so much but deliver so little I would love to help you discover that YOU have the ability to make the necessary changes to attain what money cannot buy. And also to work with and encourage you to discover how weight loss can be achieved with a different focus and a different way of thinking.

Please call me at (616) 516-1570 to make an appointment. I look forward to hearing from you.